Monday, February 06, 2012

Sun - Feb 5/12

Super Bowl Sunday  - nothing happening (except for Super Bowl Parties) anywhere else!


Breakfast brunch in the RV. We use the Electric Frying Pan rather than the Gas Stove. It's quick and easy to put everything in one big pan.



The RV park edges on the open desert and we often see ultra-lights flying. They usually fly close to sunset. I think the thermals (warm air rising) at that time of day help. This is the same reason hot air balloons go up just after sunrise and or just before sunset.


Charlotte worked on her quilting squares while we watched DVD's until game time.  I think I watch the Super Bowl more for the commercials than the game. Phoenix was one of the 2 sample cities where a panel of consumers gathered Sunday to rate the ads electronically as they aired during the game. The ads went to the dogs - literally! The consumer panel's top pick was the Dorito's spot featuring a Great Dane (like the one directly across the road from our RV) that casually buries the family cat, then bribes the owner to keep mum by supplying him with Doritos. (Hmmm....haven't seen their cat lately?)

The reviewers "warmed-up" to the canines making it a "Three Dog Night" (smile). Other spots had a pooch hitting the gym to be able to chase a VW (Beetle) and a Skechers spot with a sneaker-wearing, pudgy bulldog (like our ceramic pet "Hugh" - pronounced "Ugh" in French - which becomes short for "ugly" in English - but, I digress) winning a race against greyhounds.

Apparently, babies are out as where most "celebrity" commercials; however, I personally liked the "Ferris Beuhler", Sienfeld, Audi and Eastwood ads that all featured cars (yeh! - I'm a "car guy").

Ironically, the powerful, two-minute-long Chrysler spot featuring actor Clint Eastwood that compared the halftime plans of the two Super Bowl teams to America working to get back on its feet could not be officially rated by the consumer panel because it ran during halftime, not during the game. "Kudos to Chrysler (owned by FIAT, a historic Italian automaker) for delivering a deeper message than selling "blinged out" cars. (Mommy, can I have an NSX?)

Charlotte liked the Bud Light commercial featuring the rescue dog "Weego". [Call the dog --- Here, Weego - the dog fetches a Bud - cute!] and the final, if quick, rescue dog message.  More than 100 million viewers watched the game on NBC which was the big winner at $3.5 million per 30-second slot. There were also a bunch of 60-second spots paid for by marketers that thought the extra air time would increase the online buzz (aren't internet "hits" the real gauge of success theses days). They were wrong! In the end the pooches had more bite for the buck.

Thankfully the Super Bowl wasn't a blowout - my team, the underdogs , won. (enough already with the "dog theme").

Other than that - we did nothing!

P.S. I only follow NFL in the playoffs - "Go Giants!".  I still prefer the Grey Cup!













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